PIONEER CONTINUES TO SURPASS BLACK LEVEL PERFORMANCE WITH NEW LINE OF 2008 KURO TELEVISIONS
Pioneer's 2008 KURO Displays Boast Industry Leading Black Levels and Richer Color to Create an Unmatched Emotional Entertainment Experience
NEW
YORK (May 7, 2008) – Pioneer Electronics (USA) Inc. today announces a
new line of KURO plasma displays featuring black levels five times
deeper than the previous award-winning KURO. Widely recognized for its
commitment to creating entertainment experiences that transcend the
ordinary, Pioneer takes yet another groundbreaking step towards HDTV
perfection with this new line of 2008 KURO flat panel televisions.
"The
game-changing performance our KURO displays brought to the marke last
year revitalized the landscape of high end home theater in a way that
was never thought possible. The introduction of this year's KURO
televisions is another step toward our ultimate goal of pure, absolute
black that will fulfill the true potential and all the promise of
high-definition entertainment," said Paul Meyhoefer, vice president of
display marketing and product planning, home entertainment business
solutions group, Pioneer Electronics (USA) Inc. "Our goal is to listen
and fully understand the minds of creative professionals and their
craft. When great entertainment comes together something truly magical
happens, the boundaries of technology fall away and you're left with a
truly unique experience. This is the hidden key to the power that KURO
possesses and ensures the integrity of the artist's vision is never
compromised."
Pioneer's Philosophy is Absolute Black
The
philosophy behind Pioneer's Project KURO and the driving force is to
achieve absolute, pure black. True, deep black creates a picture unlike
any other that possesses finer detail, greater contrast, and more
importantly, the ability to produce deeper colors not achievable
before. This year, Pioneer pushes ever closer to their goal of absolute
black by further reducing the idle luminance and improving black levels
five times over the previous 2007 KURO models. This has enabled Pioneer
to accurately reproduce deeper colors within the high-definition color
spectrum and outdistance other display manufacturers.
Pioneer
understands that color is a vital tool that creative professionals –
from visual artists to film and television producers – use freely to
evoke emotion and arouse our senses. With varying techniques from the
most subtle to intense manipulation of color, artists can induce a very
specific feeling within their audience. That feeling can be lost or
diluted if a television cannot produce true, pure deep blacks and in
turn reproduce an accurate color spectrum. The end result cannot be
imitated and is beyond compare.
Evoking Emotion through Sound
Pioneer
has incorporated six unique sound settings associated with each of the
KURO video settings – standard, movie, sports, performance, game,
dynamic – to ensure a customized listening experience that is
specifically in tune with the type of programming on-screen.
The television employs an auto volume stabilization feature that further
controls
the television's volume level when switching between different types of
programming; including network shows and commercials, broadcast
channels or different input types to insure each experience remains
true and distinct from one another.
Pioneer has included the
most advanced SRS® WOW HD technology in the new KURO models by
incorporating SRS Definition, a high frequency enhancement that
provides finer control and adjustment to manage low, mid and high audio
frequencies. The result adds to the virtual surround sound effect and
produces clearer, more precise audio in mid to high frequency levels.
A Truly Intelligent Television
The
KURO employs a unique automatic adjustment feature called Optimum Mode
that simultaneously monitors video and room light conditions. The KURO
then seamlessly adjusts the picture and sound settings by even the
slightest variation to provide an experience specially tailored to each
type of programming. The result is movies that reproduce a film-like
quality, sports that feel like you're on the field and crisp clear
narration from newscasts that focus on the reporter, not ambient
background noise.
While many consumers will rely on this unique
feature, the 2008 KURO models still have the ability to switch between
six finely tuned pre-set modes including: standard, movie, sports,
performance, game, dynamic for consumers who prefer the ability to
manually adjust their KURO television according to their particular
taste.
Enhanced Consumer Convenience Features
The
introduction of the 2008 KURO 1080p line creates the perfect synergy
between film, video and high quality sound, helping blend these into a
new world of seeing and hearing like never before. Pioneer has built a
reputation for providing best-in-class products that evoke emotion and
surpass typical high- quality sight and sound specifications, adding
enhanced features such as these to the 2008 KURO line:
• Pioneer KURO televisions are now only 3.7 Inches thick, reduced by nearly 20 percent
•
New remote control and redesigned high definition graphic user
interface for ease-of-use and seamless integration with other a/v
equipment
• Networked Home Media Gallery for playback of digital assets such as HD movie, music and photos from a PC or via USB
• Pioneer KURO televisions are DLNA compatible and Windows PlaysForSure™ compatible